Released on: November 19, 2007, 9:28 am

Press Release Author: St. John & Partners

Industry: Advertising

Press Release Summary: Invisible Fence® Brand announced today the selection of
Jacksonville, Fla.-based St. John & Partners as its advertising agency of record.

Press Release Body: JACKSONVILLE, Fla. (November 19, 2007) - Following a
comprehensive agency review process, Invisible Fence® Brand announced today the
selection of St. John & Partners as its agency of record.

Invisible Fence® Brand, the originator and industry leader of the electronic pet
containment system, retained the Jacksonville, Fla.-based agency for strategic brand
planning and analytic services for the company. As Invisible Fence® Brand's
strategic marketing partner, St. John & Partners will be charged with developing
system-wide programs and marketing support for its individual dealers to increase
awareness and differentiation of the brand while driving quality lead generation.

"Our company is totally committed to pet safety and our customers are passionate
about their pets. We were looking for a marketing partner that is equally as
passionate about what they do," said Mark Thomas, Senior Brand Manger for Invisible
Fence® Brand. "St. John & Partners brought a commitment to improve comprehension of
the unique aspects of our brand and a proven ability to support our Dealer and
Distributor networks nationwide.

With more than 300 nationwide dealers, the company also points to St. John &
Partners' deep experience and success with retail marketing and co-op marketing
programs for clients in competitive categories such as automotive and food service
as weighing heavily in the decision.

Jeff McCurry, executive vice president and managing partner at St. John & Partners,
said the agency looks forward to beginning work for the brand and agrees that the
partnership is a natural fit.

"Anyone who has ever had a pet understands the value and peace of mind that the
Invisible Fence Brand represents," said McCurry. "Our charge is to make certain dog
and cat owners are aware of the range of products available and understand the
unparalleled benefits of professional training and installation"

For thirty five years, the Invisible Fence® Brand has been keeping dogs safe at
home. More than two million dogs have been protected by the Invisible Fence® Brand
solutions. . The Invisible Fence® Brand has also received Consumers Digest "Best
Buy" rating for eight years running. Invisible Fence, Inc. is headquartered in
Knoxville, Tennessee. To locate a professional Invisible Fence® Dealer in your
area, call 1-800-578-DOGS or visit www.invisiblefence.com.

St. John & Partners is a full-service agency headquartered in Jacksonville, Fla.
The agency also has offices in Atlanta, Pittsburgh and Detroit. Clients include
Ford Dealer groups in 30 markets in 10 states, PARC Management, Smoothie King,
Terrell Hogan, P.A., Vistakon/Johnson & Johnson Vision Products, Winn-Dixie Stores,
xG Technology, and Zaxby's. St. John & Partners is a member of the MAGNET Global
Network and the WORLDCOM Public Relations Group. MAGNET is comprised of 40
independent advertising agencies in North and South America, Europe, Asia and the
Pacific Rim. WORLDCOM is a network of independent public relations agencies with
more than 100 offices throughout the world.

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Web Site: http://www.sjp.com

Contact Details: Stephanie Webb, St. John & Partners
904.281.2500
stephaniewebb@sjp.com